Was begeistert mich bei meinem Optiker?

In diesem Brainstorming-Projekt wollen wir zusammen mit Euch Ideen sammeln, wie Euer nächster Besuch beim Optiker aussehen soll, dass er für Euch zum echten Einkaufserlebnis wird.

Baumann Optik Baumann Optik


The winning ideas of the project "What excites me with my optician?"

Dear innovators

We have evaluated, categorized and discussed with our client, Baumann Optik, numerous proposals "What makes me enthusiastic about my optician?". Many ideas can be implemented with the means available or provide a good starting point for further elaboration. At the moment it is still unclear how many measures will be implemented.

We would like to award the following 16 ideas, which in our opinion fit best with the strategy and the target audience of Baumann Optik and congratulate the winners:

  • Comfortable at home eyewear selection sample wear

  • The right glasses thanks to the type-specific purchasing advice

  • 3D image of the head section for optimal adaptation and selection

  • Smartglasses

  • See well, look good - everything under one roof

  • Alternative treatments

  • The diet affects the eyesight

  • coupon Books

  • Digital processing (before, during and after the purchase / visit)

  • glasses course

  • The Baumann glasses subscription

  • BOB app ensures enthusiasm among customers

  • Ideal case: Ophthalmologist on site!

  • Flatrate glasses Pass

  • Make eyewear easier, gain time

  • Wide head? Narrow head? The new eyewear collection

We will personally contact the winners and transfer the winnings to you.

Thank you for your participation and your good ideas, how a visit to the optician becomes a shopping experience.

Best regards

Baumann optics and the crowderland team

Posted 26.01.2018 by Urs Isenegger

Project: "What inspires me with my optician?" Appointment of the winning entry / entries in January

Dear innovators

With the appointment of the winning entry or the winning entries of the project "What excites me with my optician?" We unfortunately have to put you off into January.

Together with our client, we will evaluate the project after the Christmas business in January and select the winner (s).

Thank you for your understanding.

We thank you for your dedicated participation in this project and wish you and your families happy holidays and a happy new year.

We also hope to be able to count on your active support in 2018.

Best regards

Your crowderland team

Posted 20.12.2017 by Urs Isenegger

End of the proposal phase "What inspires me with my optician?"

Dear innovators

Thank you for your numerous and interesting ideas. Together with Baumann-Optik we will now look at your suggestions, group them and then choose the winning idea or the winning ideas.

We wish you a nice pre-Christmas time.

Best regards

Your crowderland team and Baumann optics

Posted 04.12.2017 by Urs Isenegger